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The Power Of Habit Book
|No. of Pages||156|
The Power of Habit: Why We Do What We Do in Life and Business
A young woman enters a laboratory. She has changed almost every aspect of her life in the last two years. She has given up smoking, completed a marathon, and been promoted at work. Neurologists discover that her brain’s patterns have fundamentally changed.
Procter & Gamble marketers watch videos of people making their beds. They are desperately attempting to sell a new product called Febreze, which is on track to be one of the biggest flops in company history. Suddenly, one of them notices a nearly imperceptible pattern, and Febreze goes on to earn a billion dollars per year with a slight shift in advertising.
An untested CEO takes over one of America’s largest corporations. His first order of business is to attack a single pattern among his employees—how they approach worker safety—and Alcoa quickly becomes the Dow Jones’ top performer.
What is it that all of these people have in common? They were successful because they focused on the patterns that shape every aspect of our lives.
They were successful by changing habits.
The award-winning New York Times business reporter Charles Duhigg takes us to the cutting edge of scientific discoveries that explain why habits exist and how they can be changed in The Power of Habit. Duhigg brings to life a whole new understanding of human nature and its potential for transformation, with penetrating intelligence and the ability to distil vast amounts of information into engrossing narratives.
Along the way, we discover why some people and businesses struggle to change despite years of effort, while others appear to reinvent themselves overnight. We go to labs where neuroscientists study how habits work and where they live in our brains. We learn how Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights icon Martin Luther King, Jr. all relied on good habits to achieve success. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals to see how keystone habits can earn billions of dollars and mean the difference between failure and success, life and death.
The Power of Habit contains an exhilarating argument at its core: understanding how habits work is the key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success.
Habits do not determine fate. As Charles Duhigg demonstrates, harnessing this new science has the potential to transform our businesses, communities, and lives.
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